How Immaculate High School Increased Email Click- Through Rates by 480%
How Immaculate High School Increased Email Click- Through Rates by 480%
9 PagesHow Immaculate High School Increased Email Click- Through Rates by 480% When Finalsite launched the new eNotify email editor, schools were excited about the possibilities of the new, simple, drag-and-drop interface. It opened new windows of opportunity for design and engagement — something that Ryan Nolan, Immaculate High School's Director of Communications and Digital Marketing, took total advantage of. Inspired by Twitter's simple, daily "here's what you missed" emails, Ryan sought to use Finalsite's new eNotify editor to build simple, engaging emails, and the results have been spectacular. With their new email template, email engagement rates soared: Click-through rates sky-rocketed from 234 to 1,183 Website sessions more than doubled from 387 to 1,050Page views nearly tripled, increasi
