CASE STUDY HOW DATA GUIDES THE STRATEGIC DECISIONS OF DAILY SPORT NEWSPAPER L’ÉQUIPE2 AT INTERNET / CASE STUDY / L’ÉQUIPE INTRODUCTION L’Équipe is the leading daily sport newspaper in France and is part of the Amaury group, an independent family-owned group in the press and media sector. Across all its platforms combined, L’Équipe’s digital activity consists of 1.5 billion pageviews per month, with record levels of unique visitors – 14 million – in June and August 2016. L’Équipe’s mobile application is among the top 3 mobile apps in France. In 2017, L’Équipe saw its mobile web traffic exceed its desktop web traffic. And its mobile app traffic continues to grow. L’Équipe’s mobile app, in numbers • 4M subscribers to sports alerts • 150K app downloads per month • Frequent usag

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