REVOLVE IN THE HAMPTONS: BIG PARTY , SERIOUS STRATEGY + CASE STUDY If Instagram were a party, REVOLVE would be the life of it. The lifestyle brand founded in L.A. has a social team that knows how to socialize—and how to maximize their influence on Instagram while doing so. They make it look effortless, but as Instagram reigns supreme at REVOLVE, strategy is serious business. The fashion e-tailer sells more than 1,200 brands, including 13 popular in-house labels and a new private beauty line, all while boasting over a million followers of like-minded fans on Instagram. REVOLVE speaks to its #girlgang on Insta through aspirational content captured from all corners of the globe by influencers, celebrities and fans alike. The company hosts several social activations a year in luxe

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