SPIKY TIMES: How companies are responding to greater unpredictability among online customers October 2021 A customer survey report hazelcast.com • © 2021 Hazelcast • All rights reserved 2 Executive summary Organizations were drowning in data long before the pandemic. The era of centralized IT, data generation and processing had given way to a rising tide of data generated in real-time by millions of devices and billions of transactions across their business. With the constraints of centralized technology in the rearview for leading companies, data has become the foundation of competitiveness, with practitioners building data-driven applications and services capable of leveraging this data in new ways to better engage employees, partners and customers. Alongside opportunity,

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