How can Veritas Farms capitalize on exponential growth from the previous year?
How can Veritas Farms capitalize on exponential growth from the previous year?
2 PagesProblem How can Veritas Farms capitalize on exponential growth from the previous year? Solution By advertising to targeted consumers in key target areas. Background Veritas Farms is a vertically integrated, full spectrum hemp oil product developer and seller. They grow their own hemp, using sustainable farming methods, and remain committed to their community and locally sourced materials. Veritas Farms saw rapid growth from 2018 to 2019 and desired to capitalize by reaching new consumers in new markets around the country. They met challenges in digital and social marketing channels disallowing CBD messaging, seeking alternative means of reaching their targeted audience, and navigating media supplier and state government regulations. Objective The objectives of the campai
