Problem How can JetBlue refresh fans on the benefits of flying JetBlue with eye-catching OOH creative? Solution By using a multifaceted data motivated campaign that commands the consumer’s attention with the visuals. Background JetBlue prides itself on standing out and being the airline for all. So when they set out to design a loyalty program, they had one thing in mind: the people. You don’t have to be a frequent flier, a million miler, a golden medallion card (whatever) holder to get something from TrueBlue. People like to go places on the weekends and during the holidays, so blackout dates make no sense. Turns out, people have families and friends, so JetBlue decided to let them share their points and do so without fees. People also buy a lot of stuff on Amazon — th

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