BCG analyzes the European road freight market from 2019 through early 2024, revealing a recovery driven by economic growth and increased consumption. Despite challenges such as rising operating costs, driver shortages, and market consolidation, spot freight demand has grown, supported by easing inflation and industrial activity. The report highlights a more balanced load-to-truck ratio, signaling tighter capacity and rising spot rates. BCG recommends that road freight companies capitalize on this recovery through strategic M&A, digitization for better data access, advanced network optimization to reduce empty miles, and dynamic pricing strategies that reflect supply-demand imbalances and route inefficiencies.

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