Problem How can Maid in Jersey City gain manageable growth with a local campaign? Solution By developing a campaign that builds. Background Maid in Jersey City is a small local advertiser with a small budget but wanted to grow visibility. Much of their targeted clientele pass through certain PATH stations. The company was a staff of two people so their goal was to produce more business but not more than they could handle. Objective The main objective was to gain visibility in specific Jersey City stations (Grove, Newport, Exchange). The campaign targeted realty buildings or homeowners with higher household-income. Strategy In the beginning, the idea was to start small with one station poster at Grove PATH station that would be placed in a highly vis- ible location. From there,

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