Problem How can The Citadel expand its graduate school and online enrollments? Solution By using OOH in locations central to the target audience. Background Established in 1842, The Citadel is a public military college located in Charleston, South Carolina. The college is dedicated to the education and development of principled leaders. There are approximately 2,300 members of the South Carolina Corps of Cadets, which combines academics, fitness, character develop - ment and military discipline. All cadets are required to participate in ROTC, and about one-third of each class earn commissions to become officers in every branch of U.S. military service. For more than 50 years, The Citadel has offered graduate degree programs in the evening. Today, the college offers more tha

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