For several consecutive years, the University of North Alabama (UNA) College of Business experienced declining enrollments in its Master’s in Business Administration (MBA) program—part of a widespread downward trend among MBA programs in the U.S. In response, the college began looking for student- centric ways to improve the recruiting experience and improve efficiency in admissions and enrollment. The College of Business (COB) decided to implement both a new process methodology, Rapid Improvement, and a new solution, Ellucian CRM Recruit, in order to eliminate redundant efforts and give its staff more time to offer in-depth assistance to prospects. The COB’s changes led to a doubling of its enrollment numbers—a result so significant that UNA ’s three other colleges have partnere

Join for free to read