Problem How does a popular product expand outside its niche? Solution Use OOH to create a new environment which highlights what the product has to offer. Background Kraft Stove Top stuffing has been a classic American comfort food for decades. The campaign challenge was to keep consumers’ love for Stove Top top-of-mind to drive sales volume during the key December sales period. Objective When the temperature plunges in the cold winter months, there is nothing better than coming home to the comfort and warmth of Stove Top stuffing. Although Stove Top is well-established as a part of holiday meals, Kraft needed the average consumer to view Stove Top as a viable everyday solution. The campaign needed to maximize a small budget and provide consumers with a daily reminder of their love

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