Problem How can Spotify organically spread the word of the release of Drake’s new album, Scorpion? Solution By placing high-impact OOH creative in high profile, densely populated areas. Background The creative team needed to support the highly anticipated release of Drake’s latest album, Scorpion, in a fresh and exciting way. Objective The central goal was to generate mass reach of the album release by grabbing people’s attention in high profile loca - tions. Social sharing was encouraged to organically spread the news and reach commuters on the morning of the album’s release. Strategy The campaign utilized high impact bulletins and a walls- cape to showcase Drake in heavily trafficked locations (e.g. Times Square, Penn Station) as well as Drake’s hometown of Toronto. The

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