Problem How can E6PR.com spread awareness of its innovative new product? Solution By employing humor and nostalgia as the theme of the out of home campaign. Background Since Springfield, Oregon is the city ‘The Simpsons” television show is based on, the client wanted to take advantage of this opportunity to spread awareness about their new eco-friendly can holders. Objective E6PR leveraged humor for their out of home campaign to drive awareness with local businesses. Strategy They used Simpson's phrases like “ The Most Famous Beer From "Springfield” and “Okily Dokily” (a phrased commonly used by Homer) to link the relationship between their product and the town. They also commonly used a call out to “Matt” (Matt Groening the creator of The Simpsons) along with references to other

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