Problem How can Intrinsic Wine Co. showcase its roots in creativity to gain a new audience of wine consumers? Solution By designing an OOH experiential activation featuring both their wine and artwork. Background Intrinsic Wine Co. is an emerging wine brand looking to make its mark by gaining new audiences with a unique viewpoint and message. They are a wine brand with roots firmly planted in creativity, making both wine and graffiti street art. They often com - pare their approach to wine making as being similar to that of the street-style art that accompanied the brand since the begin- ning and inspired the label design. In this way, Intrinsic sets themselves apart as a brand with a different voice in the industry. Objective The objectives were to create brand awareness amo

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