Problem How can Smile Design Dentistry gain name recognition in newly expanded locations? Solution By creating out of home that is both directional and provides exclusive offers. Background Smile Design Dentists needed to increase the number of appointments booked by new patients and get name recognition within the local community. They have several office sites in Orlando and Tampa and have recently opened additional locations. Letting the public know that they were located right in their neighborhood and offered affordable dentistry choices for patients of all ages was important. Objective The main objective was to make the local communities know where the dental offices were located and to encourage new pa - tients to make an appointment. Strategy The out of home team wor

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