Intel Smart TV OOH Case Study Problem How does a software company make a name for itself in the electronics category? Solution Create branded opportunities for the audience to interact with the new technology. Background With flat screen HDTVs now saturating the marketplace, web-enabled televisions are widely regarded as the future of home video entertainment. While relatively new, these TVs are rapidly gaining buyer interest and scale. Across the consumer technology industry, the battle is on for who can provide consumers with the simplest, best way to access web content through their TV. For their first venture outside the PC market, the innovators at Intel collaborated with Sony, Logitech and Google to power the next generation of web-enabled “Smart TVs” with their Atom Proce

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