Problem How can Shepard’s Ocean Flame expand their geographic draw to increase business? Solution By placing bold out of home creative in key geographic locations. Background Shephard’s Ocean Flame Restaurant is located on award winning Clearwater Beach. Even with several dining options along the Pinellas County coastline, Shephard’s has historically attracted a large beach crowd. The restaurant wanted to expand the geo- graphic boundaries of the target audience beyond Clearwater Beach. Objective The objective was to increase brand awareness of Shephard’s Ocean Flame to feeder markets outside of Clearwater Beach in Pinellas and Hillsborough counties. Strategy The strategy was to use both digital bulletins and traditional bulletins to display a bold, dynamic, and colorful mess

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