Problem How can Travel South Dakota increase tourism? Solution Through a unique OOH experiential campaign designed to connect with tourists and locals attending an annual music festival. Background The agency had a concept of bringing Mount Rushmore and the taste of South Dakota to feeder markets around the country. The large scale experiential footprint saw success last year, proving to create important engagement with au- diences, giving them an up close look at Mount Rushmore. The challenges of the brand centered around reaching the right audiences in the right locations, ensuring the safety of the fabricated structure following transportation, and logis- tics around Thomas Jefferson’s ice cream and other food and swag giveaways. Objective The objective of the experien

Join for free to read