Problem How can Poo-Pourri build social media interaction to grow brand awareness? Solution By maximizing brand exposure with a multifaceted OOH cam- paign. Background Poo-Pourri is a well-known but growing bathroom fragrance brand, founded in 2007. They were trying to find unique new ways to reach consumers and solidify being a preferred choice for household bathroom sprays. They decide to use out of home and mobile as a conversation platform to interact with consumers in a clever way to amplify their current brand mes- saging. Objective The goal of the campaign was to feature social media posts in their advertising to create user interaction. It also aligned with a brand promotion inviting one of their actual customers who posted on their social media to attend the film

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