Problem How can Zenni Optical take its quality products beyond an online presence to build greater brand awareness? Solution By using an OOH transit campaign that delivered greater reach and featured vivid colors. Background Zenni is a direct to consumer (DTC) eyewear company that has sold over 25 million pairs of glasses. They have a wonderful product and wanted to increase recognition in America’s busiest cities. They needed an out of home campaign to reach beyond search and social. Objective Zenni wanted brand fame. They have outsold Warby Parker yet have lower brand awareness. The media plan was to cover the streets of New York City with Zenni ads on the sides of MTA buses. This was a branding, reach, and frequency play so we went with general coverage across all bus d

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