Global enterprises face the challenge of maintaining a consistent customer experience (CX) across diverse markets and platforms. Key issues include managing large volumes of customer feedback, coordinating across business units, and navigating negative publicity. Technology can help by scaling social media teams, using social engagement software for real-time interaction, and deploying chatbots for 24/7 support. A cloud contact center can unify customer touchpoints, enhancing the overall experience. Connecting all customer channels and integrating social listening can provide deeper insights, helping to build long-lasting relationships and trust in the brand.

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