Problem How does an adult education program raise awareness with its key demographic? Solution By studying the appropriate way to reach their audience and following through with relatable out of home (OOH). Background The client provides a network of support that helps create a path to self-sufficiency through skills development. They teach skills that are essential to obtaining and maintaining employ- ment. Enrollment has been relatively low from year-to-year, therefore the challenge was reach- ing their target demographic to inform them about their services. They needed to do so in a dignified, attainable, and relatable manner. The end goal was to have individuals either call to learn more about opportunities available to them or initiate the application process. Objec

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