TIBCO Success Story: BMO Financial Group Business Challenge Lawrence Wan, chief architect, says, “BMO is committed to delivering a great customer experience. By that we mean that doing business with us is easier, simpler, and perfectly tailored to individual needs.” Vice President of Customer Analytics Gayle Ramsay explains the challenges: “As digital marketing and social media have become more important, our customers are expecting us to know them in real time. We wanted the capability to serve them and provide relevant offers whether they interacted with us in a branch, through a call center, or in digital space.” BMO Financial Group Invests in TIBCO to Deliver Exceptional Customer Experience 30–50% faster time-to-market 3× greater offer acceptance Established in 1817, BMO

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