OUTBRAIN.COM | INFO@OUTBRAIN.COM | @OUTBRAIN © 2021 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc. SmartCover is Europe’s best-selling reusable face mask and a leading architect of face cover solutions under parent company, Viceroy Group. The direct-to-consumer brand is renowned for providing one of the first face masks in the market with adjustable strings and 3-layered coverings to ensure comfort, safety, and style. Looking for an e-commerce growth engine beyond search and social, SmartCover partnered with Outbrain to add native advertising as a channel into its media mix. Overview The brand initially tested native ads in the UK and Germany using Outbrain’s Standard Smartad - a classic native ad format that provides the ability to scale and drive qualifie

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