OUTBRAIN.COM | INFO@OUTBRAIN.COM | @OUTBRAIN © 2020 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc. How Lifesum Increased App Downloads and Gained High Value Customers with Outbrain CASE STUDY Lifesum, a health and fitness app developed in Sweden, provides a robust variety of tools and tips to help users reach their health goals. With a range of diet plans, meal plans, habit trackers, recipes, and more, Lifesum aims to make healthy living affordable, personalised, and simple. When looking to increase the amount of paid users on its app, Lifesum turned to Outbrain, the world‘s leading Native Advertising platform. Challenge & Goals The strategy behind acquiring new paid users involved driving readers from Outbrain’s premium publisher network to sponsored content

Join for free to read