Cas e s tudy F o r B a s s P r o S h o p s , o u t- of - st o c k p r o d u c t p a g e s b e c a m e a n o p p o r t u n i t y t o i m p r ove t h e c u st o m e r e x p e r i e n c e. A s a n o r g a n i z at i o n t h at p r i d e s i t s e l f o n h e l p i n g p e o p l e t o f e e l c o m f o r t a b l e a n d s a f e i n t h e g r e at o u t d o o r s , i t ’ s i m p o r t a nt t h at c u st o m e r s c a n fi n d t h e i t e m s t h ey n e e d w i t h o u t a ny a d d i t i o n a l f r i c t i o n . B a s s P r o S h o p s d et e r m i n e d t h at t h ey c o u l d b o o st ove r a l l c o nve r s i o n r at e a n d r eve n u e, a s we l l a s r e d u c e c h u r n , i f t h ey h e l p e d c u st o m e r s e a s i l y fi n d a l t e r n at i ve p r o d u c t s . Ho w B as s Pr

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