Barilla, the global leader in pasta production, partnered with FourKites in 2021 to gain real-time visibility across its complex logistics network spanning 30 production sites and shipments to over 120 countries. FourKites now tracks 80% of Barilla’s road and ocean shipments, feeding data into its control tower for accurate ETAs and proactive exception management. This reduced manual coordination, cut costs, and improved customer satisfaction through timely updates. Adding ocean tracking eliminated manual carrier checks, while visibility became a requirement for all partners. Barilla aims to track 90% of shipments, cut carrier penalties, and improve collaboration further.

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