As personalization becomes the norm across a wide range of brand experiences, ASICS is harnessing technology to address customer pain points. Customers increasingly expect in-store experiences to be as efficient and individualized as their digital counterparts. This is especially true of younger shoppers, who expect tailored, frictionless purchases that act more as a concierge than just a point of sale. In fact, 61 percent of Millennials are willing to shop at a completely automated store. Another 88 percent, meanwhile, say they expect digital engagement in their in-store experiences, which indicates that brands providing that level of engagement will outpace their competitors. A full 50 percent confirm this idea, reporting that they consider technological amenities to be of cruc

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