Case Study

Asics

Asics

Pages 2 Pages

1 Customer case BusinessITScan ® : interview with IT director EMEA Asics: a healthy mind in a healthy body Asics has a long and rich history in designing, producing and selling sports fashion. Top athletes and recreational athletes enjoy the Asics quality every day. Since its founding in Japan in 1949 by Kihachiro Onitsuka, the organization has grown rapidly to become a global player with 8,000 employees and offices in 40 countries. Asics is an acronym of Anima Sana In Corpore Sano (Latin), which stands for a healthy mind in a healthy body. In addition to the Asics brand, the organization also owns the Onitsuka Tiger, Asics Tiger and Haglöfs brands. As IT Directo

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