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Case Study

Optimizing the online marketplace

Optimizing the online marketplace

Adobe Systems
Pages 3 Pages

Rakuten boosts online merchant sales overall by tens of millions of dollars annually with more effective online strategies supported by Adobe Marketing Cloud Rakuten is the third largest electronic marketplace worldwide, with 2012 revenue totaling $50 billion. Rakuten comprises more than 40 main business groups providing online banking, travel, credit cards, securities services, ebooks, and more—with a point-based loyalty program tying the

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