How AdPushup Helped TechApple Drive a 77.4% Uplift in ActiveView Impressions
How AdPushup Helped TechApple Drive a 77.4% Uplift in ActiveView Impressions
2 PagesCase Study adpushup.com How AdPushup Helped TechApple Drive a 77.4% Uplift in ActiveView Impressions Background Techapple.net covers news, tips, and reviews on all things tech for a loyal base of Indian and global visitors. The site monetizes its content and its predominantly mobile audience with sponsored reviews and display ads. TechApple sought a sophisticated solution that would sustainably optimize ad revenue in face of fluctuating traffic while requiring minimal tinkering. Website: http://techapple.net/ Industry: IAB19 (Technology & Computing) Monthly pageviews: 300,000 Alexa rank: 36646 Case Study adpushup.com The Challenge TechApple’s founder/editor Chaitanya Patel wanted to grow their website the right way–by improving impression quality, without IVT (invalid traf
