Case Study

How IndiaCarNews Grew its Page RPM by 25% with AdPushup’s Layout Optimization

How IndiaCarNews Grew its Page RPM by 25% with AdPushup’s Layout Optimization

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Case Study adpushup.com How IndiaCarNews Grew its Page RPM by 25% with AdPushup’s Layout Optimization Background Indiacarnews.com is a leading automobile blog, featuring the latest automobile launches, reviews, purchase suggestions, model comparisons, inside-scoops, and FAQs from experienced journalists. With great content and a clean, user-friendly design, the blog has amassed over 6 million average monthly pageviews over the course of a year. Website: https://indiacarnews.com Industry: IAB2 (Automotive) Monthly pageviews: 6 Million Alexa rank: 12551 Case Study adpushup.com The Search for a Definitive Solution IndiaCarNews had previously been approached by several Google AdSense Publishing Partners. But founding editor Vikas Yogi wasn’t impressed. “Their idea was to manually

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