Case Study: How About.com Saves Hours Every Day on Social Media With Buffer by Courtney SeiterIt’s a great problem to have—tons of content and lots of social media channels to connect to your audience. That’s where About.com—one of the most visited sites on the Internet—found itself. Team members wanted a way to streamline their social media publishing process so they could have more time to connect with fans and build relationships with users. Buffer’s simple scheduling and intuitive team management quickly earned it an important place in the About.com team’s workflow. Now members work more efficiently and save time so they can focus on the content creation that’s at the core of their business. Read on to hear more about About.com’s Buffer success story from Matthew Knell. Q&A with About.

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