Case Study: How Fortune Magazine Found Social Media Success With Buffer by Courtney Seiter At national business magazine and website Fortune, there’s a lot of news beingreported, published and shared every day by many different editors and reporters. With that much going on, a few social media pileups might seem inevitable. “The problem we kept running into was if we had three stories going up at the same time by different editors, each editor would publish a tweet and not pay attention to when last tweet occurred,” says Franchises and Social Media Editor Heather Muse. “So we’d have three tweets in the span of five minutes and—if nothing else got published for a while—maybe an hour would go by. Everything was sort of uneven. ” So when a colleague at Time Inc. introduced Muse to Buffer, she

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