How Business Insider Grew Its Facebook Page to 1M+ Fans With Buffer by Courtney SeiterWhen you’re a small news team with a big workload, how do you keep social media updates flowing steadily around the clock? For U.S. business and technology news website Business Insider, the answer was Buffer. Paul Szoldra was a fan of Buffer’s simple scheduling power even before he became Business Insider’s West Coast Editor. “Basically, I pitched Buffer to everybody,” Szoldra says. “Once I started at BI and took over with the social media, I recognized that Buffer was going to make our lives ways easier. ” The Business Insider team particularly needed a way to schedule quickly and efficiently on Facebook. “There was no schedule—and that’s kind of weird for a news website,” says Szoldra. “We still did pr

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