How a Worldwide Hotelier Managed an Aggressive Acquisition Strategy and Accelerated Time to Market
How a Worldwide Hotelier Managed an Aggressive Acquisition Strategy and Accelerated Time to Market
2 PagesHow a Worldwide Hotelier Managed an Aggressive Acquisition Strategy and Accelerated Time to Market • Cognizant Case Study Business Situation In a fiercely competitive environment, a worldwide hotel company pursued strategic advantage through an aggressive acquisition strategy. With 7,200 hotels worldwide, the company continued to enter new markets and expand its customer base. However, this acquisition strategy posed a significant challe
