How a quality-focused initiative not only eliminated coding errors and reduced cycle time, but also dramatically lowered costs
How a quality-focused initiative not only eliminated coding errors and reduced cycle time, but also dramatically lowered costs
2 Pageswords to wisdom The Hidden Cost Of Cheap Coding How a quality-focused initiative not only eliminated coding errors and reduced cycle time, but also dramatically lowered costs. challenge For this top-20 Honomichl market research company the fundamental challenge was to stay ahead of a sustained growth in open-ended text, which had topped 4 million responses a year. To avoid expanding in-house resources, the firm had outsourced a major part of its coding work to a low-cost offshore provider. Still, anticipated cost savings had not materialized. Satisfaction among researchers was low because the coding work was of poor quality. The immediate challenge was to improve the quality and reliability of the coding work without increasing the cost base or without burdening internal resea
