THE WINDOW SOURCE OF ARKANSAS How a New Referral Program Helped Boost Revenue by 68.9% in 1 Year CASE STUDYReferrals are the lifeblood of any home improvement business. They are testimonials from a homeowner to friends and family about the services provided. According to a research study from Texas Tech, 83% of consumers are willing to refer after a positive experience, yet only 29% actually do. People like to get referrals from those they know, too. 92% of respondents trusted recommendations coming from people they knew, according to Nielsen. Morgan Wiles, CEO of The Window Source of Arkansas, certainly knows the value of having a referral program in place. “A large percentage of our customers were from pay-per-lead programs, but we knew referrals were a better lead source. We wo

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