How correlated is your staff’s phone processes to the bottom line? When the average new patient is worth $5,0001, your practice loses revenue every time it fails to convert a prospective patient phone call into a booked appointment. An immense amount of revenue at that, as you’re undoubtedly receiving a high number of patient referrals. By their nature, almost 100% of referral calls are opportunities to book an appointment. Essentially, opportunities are always flowing in at your practice. So what can you do to ensure your team takes advantage of every phone call? This starts with your front office staff, since they’re usually a new patient’s first contact point with your practice.

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