AROCON ROOFING AND CONSTRUCTION How One Report Grew a Business and Saved a Fortune on Marketing CASE STUDYSince starting in 2008, AROCON Roofing and Construction experienced terrific growth right out of the gate. The company, based in Westminster, Maryland, was able to leap from $1.7 million in sales in 2009 to $9.4 million in 2013. Marketing Director Sean Wolfe credits much of the explosive growth to their purchase of online leads generated by online Pay-per-Lead providers (PPL). AROCON was spending thousands of dollars with these lead generation companies but had no fast, effective way to track the returns. They were receiving leads from multiple sources but there was no way to easily show, in real-time, how many leads turned into appointments, sales, and profitable projects. ROI

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