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How a National Credit Union Is Successfully Cultivating Savvy, Creditworthy Members

How a National Credit Union Is Successfully Cultivating Savvy, Creditworthy Members

TransUnion
Pages 2 Pages

A credit union serving younger, middle-income members saw growth potential by enhancing creditworthiness to expand lending, upselling, cross-selling, and first-in-wallet status. Seeking tools to educate, empower financial journeys, build trust, and enable informed offers, they adopted TransUnion's TruEmpower Dashboard. The software provided actionable insights boosting financial health, with enrolled members driving over $100 billion in post-enrollment trades, widening creditworthy pools and accelerating revenue opportunities.

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