A leading property and casualty insurer faced escalating customer acquisition costs, third-party site shopping shifts, poor lead quality, low conversions, and high loss ratios despite millions of purchased leads annually. Partnering with TransUnion and Charcoal, the carrier deployed intelligent decisioning: TransUnion's TruIQ Custom Modeling provided predictive lead scoring insights, while Charcoal enabled real-time prioritization. TransUnion's software revolutionized lead generation by identifying high-quality prospects, slashing marketing waste, boosting conversions, and reducing losses for superior growth.

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