Bayer partnered with FourKites to expand visibility across its Crop Science division, overcoming siloed data, manual booking, and fragmented partner connections. Starting with a pilot in Mexico in 2019, Bayer quickly saw improved customer satisfaction through accurate ETAs and proactive communication, leading to a global rollout across 50+ countries and all transport modes. The platform boosted shipment visibility by 50%, cut delivery inquiry times by 44%, and enhanced on-time delivery with AI-driven Dynamic ETAs five times more precise than carrier estimates. Last-mile visibility, particularly in regions like the Philippines, improved efficiency, collaboration, and customer trust.

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