How a leading retail chain transformed their business by analyzing customer-product interactions and improved customer experience through product-specific in-store advertisements. Smarter Solutions For Retail: ANALYZING Customer-Product InteractionsWith the advent of IoT and advanced analytics, retail businesses can benefit from latest technologies to gain valuable insights into customer behavior; how they navigate the store, what they buy, when they buy it, and which marketing “levers” are responsible for sales. The in-store analytics solution, integrated with Bluetooth Low Energy (BLE) sensors, helps to identify patterns in customer-product interactions and displays product-specific advertisements in real time. Additionally, analytics software helps retailers conduct dwell analysis

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