Application of Big Data in Retail Ways Retailers Can Use Big Data Analytics 5Executive Summary No Dearth of Data Big Data Analytics in Retail: Five Areas to Focus 3 4 5 Getting Started: First Step Towards Retail Analytics Retail Analytics Readiness Assessment 8 9 Personalization eCommerce Optimization Brand Evaluation In-Store Shopping Experience Dynamic Pricing 5 5 6 6 7 ContentsExecutive Summary Retail industry has its own share of data tsunami to grapple with. As in any other field, big data in retail presents both a challenge and opportunity. Applying predictive and prescriptive data analytics in real time, retailers can glean valuable insights from their multifarious data and win customers in an extremely competitive marketplace. This white paper explores five distinct areas wher

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