C ASE S TUDY: BANG & OL UFSEN How a high-end audio-visual company is making significant ecommerce gains with Contentful THE CHALLENGE B&O wanted to meet their customers where they’re at — in their regions and languages, on all their personal devices and in-store displays. But they didn’t have the tools to get there. They had one monolithic platform that included both their ecommerce tools and content management system. This setup limited their ability to connect with individual customers and communicate a consistent message across multiple channels. Their product website and digital store were separate sites, and they struggled to connect online and in-store sales systems. Despite the shared platform, nothing ran seamlessly. Bang & Olufsen is a global luxury lifestyle brand fou

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