© 2019 Contentful | contentful.com | Page 1 C ASE S TUD Y: ARD How a leading European broadcaster is driving radical digital transformation with Contentful “OUR CONTENT WAS ALL OVER THE PLACE” ARD wanted to revolutionize how content is created and delivered to subscribers, and needed a platform to consolidate all of its online offerings and media libraries. Sounds simple, but it wasn’t. ARD comprises nine broadcasters, which cover 11 television channels, 55 radio channels and hundreds of digital product offerings. As a result, massive amounts of content were scattered across dozens of CMSes, making it extremely difficult to manage content to a single front-end layer. Further, it did not provide users with a central and unique video platform holding ARD’s h

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