1 How a Global Non-Profit Uses SoundBite Analysis to Drive SuccessThe International Fund for Animal Welfare (IFAW) is one of the world’s largest and most impactful animal welfare not-for-profits. Focused on the rescue and protection of animals in habitats as well as conservation, IFAW has an ambitious mission to drum up donors and generate awareness across the globe. They collaborate with local communities to create sustainable livelihoods that benefit both people and animals, among a variety of other initiatives that require support from people who truly care. 2 AboutThe IFAW communications team is responsible for creating an integrated, multi-touch experience that drives people to engage with the non-profit. When your customers are donors, it’s even more crucial to be able to

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