CASE STUDY Now we have email addresses for about 65% of our subscribers, compared to about 28% before we worked with TowerData. Email gives me another method for communicating with our readers and increasing conversions. Plus, it has saved us money. - Ginny Dymek, Manager of Retention Marketing The Bottom Line: Email Append Pays Off for the Financial Times The Company: The Financial Times The Financial Times is one of the world’s leading

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