How a fast-growing activewear ecommerce brand leverages influencers to source high performing content that fuels their marketing channels.
How a fast-growing activewear ecommerce brand leverages influencers to source high performing content that fuels their marketing channels.
1 PagesL i n d s a y M c C l e l l a n d , D i r e c t o r o f P a r t n e rs h i p s a n d B r a n d E x p e r i e n c e a t Y o g a C l u b w a s b r o u g ht o n t o t h e t e a m t o m a n a g e c o nt e nt , t h e b r a n d a m b a s s a d o rs , a n d t h e b r a n d ’ s i nf l u e n c e r m a r k e t i n g p r o g r a m . B e c a u s e e m a n a g i n g i nf l u e n c e r r e l a t i o n s h i p s r e q u i r e s a n e n d l e s s a m o u nt o f t o u c h p o i nt s t o e n s u r e t h a t ev e r y o n e i s o n t h e s a m e p a g e , L i n d s a y f o u n d i t d i f f i c u l t t o t a k e t h e t i m e t o m a n a g e h e r o t h e r r e s p o n s i b i l i t i e s , i n c l u d i n g m a n a g i n g t h e Y o g a C l u b w e b s i t e , s o c i a l m e d i a , a n d b l o g . L i n
